Grain Belt has been operating in Minnesota for 120 years now — this brand, which makes two of my favorite beers (Premium and Nordeast), has been a state-wide icon for decades now. Most Minnesota residents will recognize the famous beer sign picture above — this sign, which is situated on Nicollet Island right next to the Hennepin Avenue Bridge, has not be lit up in over 20 years. Well, that will no longer be the case.
The owner of the famous Premium Grain Belt brand, the August Schell Brewing Company, will be purchasing and restoring the glow to the sign and has plans to ensure the iconic billboard remains in tact for years to come. The exact details of the purchase and restoration are expected to be released in the coming year.
I for one cannot wait to see this sign revitalized — I love this beer and I love more city-scape illumination.
Photo by: Matthew Deery